ABOUT THE GREAT DECREASE


We have become numerous. Our species has more than doubled in the last 50 years. Today more than 7.6 billion people are living on Earth and the United Nations predict that by 2050 over 10 billion humans will populate the Earth.

The large number of people is the driving force behind today's major problems, including climate change, loss of biodiversity and scarcity of resources. Reason for the Great Decrease to open up the conversation about this exponential growth of the world population and its consequences. A sensitive subject, because who am I to tell you that you cannot have a child?

The Great Decrease organized a number of public evenings in the Netherlands (www.degrotekrimp.nl) about the subject and concluded with a modest international billboard campaign.

About the billboard campaign


'Shrink towards abundance!' and 'Celebrate low birth rates!'. In an overpopulated world having less children is the most pro-child action you can take. According to the Great Decrease falling birth rates are a blessing. Therefore we start an international campaign to encourage countries with low birth rates to celebrate this.

The Great Decrease put up billboards in Portugal (with a 1.2 birth rate the country with the lowest birth rate in Europe), Singapore (birth rate of 1.3) and the Netherlands (birth rate of 1.6).


ABOUT THE GREAT DECREASE


We have become numerous. Our species has more than doubled in the last 50 years. Today more than 7.6 billion people are living on Earth and the United Nations predict that by 2050 over 10 billion humans will populate the Earth.

The large number of people is the driving force behind today's major problems, including climate change, loss of biodiversity and scarcity of resources. Reason for the Great Decrease to open up the conversation about this exponential growth of the world population and its consequences. A sensitive subject, because who am I to tell you that you cannot have a child?

The Great Decrease organized a number of public evenings in the Netherlands (www.degrotekrimp.nl) about the subject and concluded with a modest international billboard campaign.


ABOUT THE BILLBOARD CAMPAIGN


'Shrink towards abundance!' and 'Celebrate low birth rates!'. In an overpopulated world having less children is the most pro-child action you can take. According to the Great Decrease falling birth rates are a blessing. Therefore we start an international campaign to encourage countries with low birth rates to celebrate this.

The Great Decrease put up billboards in Portugal (with a 1.2 birth rate the country with the lowest birth rate in Europe), Singapore (birth rate of 1.3) and the Netherlands (birth rate of 1.6).